Please use this identifier to cite or link to this item: http://lib.kart.edu.ua/handle/123456789/4612
Title: Problems and prospects of development of intermediary business in Ukraine
Authors: Gromova, Olena
Derhousova, Alla
Glushenko, Tetiana
Biletska, Daria
Issue Date: 2019
Publisher: Web of Conferences EDP Sciences
Citation: Gromova O. Problems and prospects of development of intermediary business in Ukraine / O. Gromova, A. Derhousova, T. Glushenko, D. Biletska // SHS Web of Conferences. - 2019. - Volume 67.
Abstract: The article deals with the problem of identification and search of the future-oriented directions of intermediary business development in Ukraine in the conditions of transformation processes in the national economy. The article describes the essence of trade and intermediary activity, outlines the main components and represents the content of trade and intermediary transactions. On the basis of the general analysis of theoretical and practical works on the implementation of trade and intermediary activities, the main problems that impede the development of intermediary business in Ukraine are identified. It is noted that it is expedient to use the formulated signs and principles for the organization of trade and intermediary activities. The prospects of using the newest marketing tools (neuromarketing) in the trade-intermediary business are described. It is noted that it is necessary to improve the normative base, that now inhibits the development of trade and intermediary activities
URI: http://lib.kart.edu.ua/handle/123456789/4612
ISSN: 2261-2424 (online)
Appears in Collections:2019

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