Please use this identifier to cite or link to this item:
http://lib.kart.edu.ua/handle/123456789/16040| Title: | Marketing Management |
| Authors: | Neskuba, Tetiana |
| Issue Date: | 2022 |
| Publisher: | Український державний університет залізничного транспорту |
| Citation: | Syllabus from the discipline "Marketing Management". II semester of 2022-2023 academic year ; training period: ІI : master's ; educational level : master ; speciality : 075 Marketing ; educational program : Marketing ; language of teaching English / compiler T. Neskuba. - Kharkiv : UkrDUZT, 2022. - 14 p. |
| Abstract: | The main purpose of the course is to form a system of theoretical knowledge and practical skills in planning, organizing, implementing, and controlling marketing activities in an enterprise for future masters. The objectives of the course are to study the systems and principles of marketing management at the enterprise; development of practical skills for creative search for directions and reserves for improving the processes and methods of managing marketing activities at the enterprise, and solving specific marketing problems. |
| URI: | http://lib.kart.edu.ua/handle/123456789/16040 |
| Appears in Collections: | ОПП "Маркетинг" |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| силабус.pdf | 813.91 kB | Adobe PDF | View/Open |
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