Please use this identifier to cite or link to this item:
http://lib.kart.edu.ua/handle/123456789/24391| Title: | International reputation management |
| Authors: | Kalinichenko, L. L. Zaika, E. Y. |
| Issue Date: | 2024 |
| Publisher: | Український державний університет залізничного транспорту |
| Citation: | Kalinichenko L. L. International reputation management / L. L. Kalinichenko, E. Y. Zaika // International transport infrastructure, industrial centers and corporate logistics: materials of the twentieth science-practic. international conf. (June 6-7, 2024, Kharkiv). - Kharkiv: UkrDUZT, 2024. - P. 184-185. |
| Abstract: | In today's globalised world, the international reputation of a company or organisation is crucial to its success. International reputation management is a set of measures aimed at building and maintaining a positive image of a company in the international arena. It is a complex process that requires an understanding of cultural peculiarities, knowledge of international rules and regulations, and the use of effective tools and strategies. |
| URI: | http://lib.kart.edu.ua/handle/123456789/24391 |
| Appears in Collections: | Міжнародна транспортна інфраструктура, індустріальні центри та корпоративна логістика |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kalinichenko.pdf | 287.84 kB | Adobe PDF | View/Open |
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