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Repository of academic texts of the Ukrainian State University of Railway Transport
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Issue Date
Title
Author(s)
2018
Застосування концепції позиціонування бренда ПАТ "Укрзалізниця" з метою підвищення конкурентоспроможності пасажирських перевезень
Зоріна, Олена Іванівна
;
Нескуба, Тетяна Володимирівна
;
Zorina, O. I.
;
Neskuba, T. V.
Discover
Author
1
Нескуба, Тетяна Володимирівна
Subject
1
competitiveness of passenger traffic
1
parity point of passenger rail tr...
1
points of differentiation of rail...
1
бренд
1
конкурентоспроможність пасажирськ...
1
точки паритету пасажирських заліз...
Date issued
1
2018